Because we love animals, Pure Primal wants to give back to animals in need. We have just launched the Fat Buck Giveback initiative, donating pet food monthly to shelters taking care of little four-legged furry kids in need. With every R100 you spend with us at Pure Primal online, we pledge to donate R5 towards feeding hungry animals. This is however not your average pet food. We are partnering with a proudly SA company, owned by passionate animal lovers, producing the most amazing gluten free nutrient dense dogfood. I will do a blog post soon on WHY it is important to feed your animal a PRIMAL diet and WHY our animals are being diagnosed with human diseases. We will introduce the partner supplier to you in the very near future – watch this space! SO very excited to start giving back to animals in need and grow beyond just supplying food to them.